Camana Bay’s first car-sharing service launched.
In the modern age of traffic congestion and parking challenges, increasing numbers of people are choosing not to own a car. As a result, car-sharing services are popping up in big cities around the world.
Grand Cayman isn’t a big city, but it now has ZÜN — a new car rental service offered to people who live or work in Camana Bay. Now in its pre-release phase, ZÜN was developed by Arch Automotive — Grand Cayman’s exclusive Audi dealer — and Dart Labs as an alternative transportation option.
Starting with a fleet of 2018 Audi A3 Sportsback vehicles, the membership-based service will make it easy to borrow a car by the hour, day or week without hidden fees, insurance hassles or late-return penalties.
“We’re excited about this flexible and high-quality alternative to traditional car rentals,” says Craig Arch, team leader and founder of Arch Automotive. “Feedback from our early users has been positive so far and we’re very optimistic about the future of the service and its benefits to our community.”
Embracing the service as an early user is Bonnie Lambert, who relocated to Grand Cayman from Oregon to join the wellness team at Align as doctor of acupuncture and Oriental medicine.
“I couldn’t be happier with ZÜN,” says Lambert, who first learned about it while using another sharing service, Camana Bike. “When we first arrived on island, my husband and I were using the Camana Bike beach cruisers to get around and to pick up groceries. One day I met the organisers from Dart Labs and they told me all about this wonderful new car-sharing service at Camana Bay.”
Lambert, who lives in the Seven Mile Beach corridor, is a strong advocate for sustainable, environmentally friendly transportation options.
“I hail from a part of the U.S. that’s very focused on people being responsible stewards of our environment, so carpooling, bike riding and walking are not new to me,” she says. “Needless to say, I was very happy to learn that Camana Bay promotes bike- and car-sharing services.”
As new arrivals on island, Lambert and her husband tout ZÜN as an effortless experience for anyone using it, as well as an invaluable option to new residents who aren’t in any hurry to buy a car.
“We had no intention of buying our own car right off the bat,” says Lambert. “That’s something that may happen in the near future, but for now we’re very happy using these beautiful Audis to get around the island. The attention we’ve received from Arch Automotive has been excellent and we will happily recommend ZÜN to anyone.”
BENEFITS OF CAR SHARING
In larger markets where car-sharing services are well established, it’s widely accepted that the benefits are multiple:
-It’s less expensive than owning a car.
-It can serve as a substitute for a first, second or third car.
-It promotes sustainability by encouraging less car usage.
-It reduces negative environmental impact.
-It can decrease traffic and parking congestion.
-It’s generally quick and effortless.
It’s logical to assume these benefits apply in Cayman and, more specifically, ZÜN members can save on gas and expensive licencing and insurance fees.
HOW TO ZÜN
With an app under development, Arch explains that ZÜN currently allows drivers to borrow by the hour, day or week by emailing, calling or visiting the Audi showroom in Camana Bay.
“Once the app is launched, members can access a car via their smartphone and borrow by the minute as well as by the hour, day or week,” he says. “And they can do so 24 hours a day.”
Arch also explains that they plan to fine-tune member experience over time and says he is eager to understand precisely the reasons members borrow cars and how the service can be further enhanced.
The annual ZÜN membership fee and driving rates include fuel, maintenance, roadside assistance and insurance coverage. Arch Automotive oversees all operational aspects of the business including customer relations, roadside and office services, and all vehicle provisioning and maintenance.
Within a broad remit of fueling the creation of new products and services, and testing new business ideas, Dart Labs was first challenged with finding ways to help reduce traffic congestion and parking demand in Camana Bay.
Since late 2017, Dart Labs has been applying design thinking and a defined innovation process to find alternative transportation options. Before working with Arch on ZÜN, Dart Labs developed and tested Camana Bike and Better Commute, two innovative transportation alternatives that aim to ease commuting challenges and enhance community wellness.
Dart Labs Business Innovation Manager Paul Henry believes that imaginative business models like ZÜN can thrive in the Cayman market.
“ZÜN is among a growing number of Caymanian start-ups that have embraced cutting-edge technology,” says Henry. “There’s no denying that many Cayman business owners have a visionary, entrepreneurial spirit and innovative goods and services such as ZÜN are being enthusiastically received.”
Henry also believes that a human-centric approach to business development is vital to success and Dart Labs will continue supporting inventive concepts that put people first.
To learn more about ZÜN visit zuncar.ky.