Vacations are often the time to disconnect from the world, but Kimpton Hotels & Restaurants created a social experiment that connects people on a deep level with themselves and strangers.
Kimpton Seafire Resort + Spa on Seven Mile Beach is the Kimpton’s only international hotel participating in the brand’s Stay Human Project. The project is designed to have people connect with past and future guests of the room through a shared immersive experience.
When the Seafire team was first made aware of the project after its launch at The Kimpton Everly Hotel in Hollywood, California, they saw it as an excellent opportunity to get involved.
The rooms in the Stay Human Project have a core set of elements that must be incorporated; however, each hotel is challenged to add local aspects that create an even more unique guest experience.
“We thought this project was incredible and embraced the idea,” says Kimpton Seafire General Manager Steven Andre. “Our marketing team ran with it and came up with some fun components that integrate the home office’s parameters and branding, and added some local twists.”
Andre says every property built by Kimpton reflects the environment that it’s in. “So the elements in the room are intended to reflect both the brand, but also the local life.”
Using their creativity, the marketing team brought the “Seafire Senses” to life in Room 808. It’s specifically designed for guests hoping to experience the five senses — the foundational aspects of being human.
Each sense is catered to by features of the room and hotel services. If guests aren’t sure what to do, there are guide cards that outline how best to interact with the elements.
One of the instantly recognisable features of the room is the art. Complementing the original décor of the room, the colours found in the mural on the balcony greet guests as they enter the suite, thanks to a mirror on the wall that reflects the image.
Local artist Carlos Garcia painted the mural with vibrant colours and features that encourage guests to pause and take fun photos both day and night as the mural has glow-in-the-dark elements.
A common feature in this room series is the neon magenta #StayHumanProject sign in the room. It not only instantly alerts you that you are officially a part of the project, but also makes for a great photo op.
What tropical vacation would be complete without some great music? The room has a special playlist that features genres of the Caribbean such as soca and reggae.
Guests can embrace the island vibes through some of the most loved Caribbean musical artists and even add their favourite songs to the playlist for future guests to listen to.
This particular sense encourages guests to get out of the room and maybe even make a friend or two. The room comes with eight gold pirate coins which can be traded for a complimentary rum cocktail at the Ave Restaurant’s bar.
The coins can be shared with friends and other hotel guests so that they, too, can enjoy a cocktail.
The Spa at Seafire has many relaxing and pampering options for guests to enjoy. For anyone staying in Room 808, they have access to the Blend Bar where they can choose their owns scents for a spa service. These Spa scents such as Seafire Signature and Cayman Cool were designed exclusively for Seafire and are used as part of the interactive spa experience.
There are a few things that guests can get their hands on that encompass the immersive experience that the room provides.
A creativity basket packed with colourful markers, beads and string is shared with guests to get fun and creative while staying in the room. They can use these items for the room’s guestbook to create messages for other guests and hotel staff to read. Past guests to sign the book include two sets of babymooners. They both stated how happy they were with this experience and plan to share the memories with their kids someday.
The basket also has a Polaroid camera. With no shortage of photo-worthy spots in the room and around the hotel, the camera makes for a fun interactive element. The picture can be pinned to the cork map of Grand Cayman above the room’s mini bar.
There are also books, courtesy of the Cayman Islands Humane Society, that speak to traits of being human for guests to enjoy.
Each participating Kimpton property will run this room series project for 90 days, with Seafire’s continuing until the end of July.