The mural that was painted last month on the sides of the building above Mail Boxes Etc. in Camana Bay is more than just artful decoration: it’s a taste of things to come.
In this case, it’s not only a prelude to several more murals that will be painted on Grand Cayman buildings in the coming months, but also an introduction to an entertainment festival unlike anything previously held in the Cayman Islands.
KAABOO Cayman, which will take place on Seven Mile Beach in February 2019, is a sister festival of KAABOO Del Mar, an annual multi-day entertainment experience that launched in San Diego in 2015. In addition to top-tier live music acts, KAABOO features live comedy performances, contemporary art, gourmet cuisine and a variety of relaxation indulgences.
Because of its multi-sensory approach and Grand Cayman location, the festival is being billed as “Five Senses Under the Sun.”
The two-day festival will take place Friday, February 15 and Saturday, February 16 on a parcel of land north of Kimpton Seafire Resort + Spa.
Jason Felts, KAABOO’s chief brand and marketing officer, said the festival’s approach has “a focus on comfort, hospitality and customer service that is not typical in the festival industry.”
The event’s website at kaaboocayman.com states that unlike many other festivals where people get covered in dust or mud, KAABOO is a clean “anti-dirt” event that will be held in a new, specifically designed space that will feature many shaded areas, ample seating, common spaces and service plazas. The event is also designed as an adult escape that is “not too stuffy” and “not too adolescently manic” and thus “just right for grown-ups of all ages who want to get away, join the perfect party and have fun while being thoroughly entertained.”
“Cayman is already known as the culinary capital of the Caribbean,” said Felts. “We’re looking to amplify that with our event and simultaneously turn the Cayman Islands into the live entertainment capital of the Caribbean.”
Advance two-day festival tickets went on sale on Feb. 23 at a special price prior to the announcement of the line-up of music artists on May 15. These limited-number, reduced-price “blind sale” tickets will be available only until March 30 or they sell out, whichever comes first. Advance ticket prices start at CI$150 for general admission and a variety of VIP packages are also available at the blind sale prices.
Dart and Sir Richard Branson’s Virgin Produced are the presenting sponsors of KAABOO Cayman and the festival will take place on Dart-owned land. Mark VanDevelde, CEO of Dart Enterprises, said KAABOO’s target audience closely aligns with the Cayman Islands’ tourism market.
“KAABOO provides a compelling reason for a visitor to choose Cayman over other destinations,” he said. “After an initial introduction to all that Cayman has to offer, the hope is KAABOO attendees will become regular visitors, returning for multiple vacations or even investing in real estate. The intent is for KAABOO to be an annual event, bringing new visitors to our shores every year.”
Felts, who is also the CEO of Virgin Produced, said the company was delighted to partner with Dart on the event.
“We share the vision of establishing KAABOO Cayman as the Caribbean’s premier entertainment event, putting Cayman on the map for sophisticated music and art lovers.