In an age of digital calendars on personal computers and cell phones, there’s still a place for a physical calendar, especially those with beautiful imagery.
One of the most popular physical calendars in the Cayman Islands is once again on sale at various locations on the island, including three shops in Camana Bay. The Cayman Watercolours Calendar is an attractive visualisation of the islands by its own artists and the entire proceeds of sales help two important local charities.
Tim Courtis, the chief financial officer of Greenlight Re in Camana Bay, serves as a trustee for the Cayman Watercolours Charitable Trust. He says the 2018 calendar, which is now available for purchase, is the seventh produced.
“Over the previous six years, we raised CI$615,000 that has been donated to local charities,” he says. “The charities benefiting from the 2018 calendar will once again be HospiceCare and the National Council for Voluntary Organisations.”
Courtis says all of the production costs for the calendar are funded by Greenlight Re, while all of the artwork is donated by local artists, some of whom are local high school or university students. Among the artists providing watercolours paintings for the calendar are Guy Harvey, Camana Bay Farmers & Artisans Market regulars Laurel Schmid and Shilpa Tagalpallewar, St. Ignatius Catholic School Head of Art Bernadette Devlin, and Caroline Courtis, the treasurer of the Cayman Watercolours Charitable Trust, who painted the cover art. The inside cover of the calendar also includes a watercolour map of the Cayman Islands painted by the late Annette Zalewski, who founded the project and produced all of the artwork for the first three years.
In addition to the watercolour paintings, the calendar includes recipes for popular Cayman Islands dishes like conch soup, mango bread and papaya turnovers, as well as recipes for cocktails and the ever-popular holiday drink, Christmas sorrel.
The calendars cost CI$15 or US$20 and the shop owners who sell the calendar do so with no profit, Courtis says. In Camana Bay, the calendars can be purchased at Bedside Manor, Bon Vivant and Books & Books.
“Without the generous support of these retail organisations that donate their time and shelf space to sell our calendars, our charity could not raise the funds it does,” says Courtis.
“This is truly a charitable partnership. We are able to donate 100 per cent of all proceeds to charity because our partners on this initiative don’t charge for their contributions.”
The calendars are sold with large white envelopes for mailing or gifting — perhaps adorned with artwork from the giver.
With the Christmas holidays and the new year fast approaching, the 2018 Cayman Watercolours Calendar will likely be a hot seller in the Camana Bay shops.
“It really is the perfect gift, not only for the recipients, but also for the many local residents who are supported by the benefiting charities.”