They were once relegated to the centre aisles of shopping malls, mostly around holidays. Now, pop-up stores are an important part of the global retail equation, even for big franchise chains.
In the past, Camana Bay has featured pop-up shops for the holidays. Now it features one that not only took advantage of the Christmas shopping season, but that also will remain there to the end of February — at least.
Located on the Paseo next to Café del Sol, the 3 Girls & a Kiln shop probably looks familiar to regular Camana Bay visitors and tenants: the business had a regular presence at the weekly Farmers & Artisans Market.
Owned, as its name suggests, by a trio of women — Aimee Randolph, Claire Rohleder and Deborah Richey — the shop sells an array of Cayman-made ceramic products, as well as other local artwork. As much as attending the weekly Camana Bay market was good for the business, Randolph says she and her partners are glad to have a place to call home, even if it’s just temporary for now.
“We love that we don’t have to cart all these beautiful things we make to the market every week,” she says, noting that the business is now able to offer its line-up of local art to residents and visitors six days a week. “The market is great, but it’s only once a week.”
Being open for longer hours has allowed 3 Girls & a Kiln to reach a much larger customer base, even with residents.
“We are meeting new locals that we never saw before,” says Randolph. “People are telling us, ‘We never knew you were here.’”
Although they are initially signed up for only a three-month pop-up shop, the owners hope 3 Girls & a Kiln will remain at Camana Bay much longer. Having a temporary pop-up shop has given the owners the opportunity to test the business’ viability at Camana Bay and get a feel for whether it could become the shop’s long-term home.
“Our dream has always been to have a place to offer our products retail, and we’ve always wanted to be here [at Camana Bay],” says Randolph. “It feels really comfy and cosy here and we’re looking to stay.”
Dan Purdy, Dart Real Estate’s vice president leasing, says pop-up shops help create a fresh dynamic in Camana Bay’s retail offerings.
“They’re very flexible,” he says. “It’s also much easier, and less expensive, to get into a space on a temporary basis.” There is opportunity for other pop-up shops at Camana Bay, Purdy says.
“We’re considering another one now that I think will be very popular in the next few months.”