Camana Bay’s newest retail tenant, BANG & OLUFSEN by Audiophile, doesn’t sell just audio and visual products; it also sells design.
“BANG & OLUFSEN connects functionality with form,” says Tom Cunningham, the shop’s technical sales consultant.
From the functionality side, BANG & OLUFSEN has been well known as an industry leader for creating high-quality products on the leading edge of technology, he says.
“A lot of the technical advances introduced by BANG & OLUFSEN have been adopted by others in the industry,” he says. “The company is very forward thinking; it pioneered wireless technology for audio and class-D amplification.”
Advancements in class-D amplifiers have allowed the sound quality of audio speakers to improve dramatically over the past decade or so while getting smaller at the same time. Several of the speakers in the B&O PLAY line of products are quite small, but still produce powerful sound.
“We also have amazing high-end headphones and earbuds,” says Cunningham.
However, BANG & OLUFSEN, which was established in Denmark in 1925 by Peter Bang and Svend Olufsen, is best known for its luxury home, office and commercial audio and visual systems, which is where the design part of the company’s products really shine. Its speaker systems become pieces of art that can be woven into an interior design plan.
The modular Beosound Shape system, for example, uses connecting fabric-covered hexagonal tiles that can be aligned on a wall in almost any pattern desired. The consumer defines the size, shape and sound performance of the system, with each tile functioning as a speaker, amplifier or acoustic damper.
The fabric comes in 10 different colours, so the consumer can either choose a monocolour or multicolour pattern to fit in with the rest of the room’s decor.
Although the BANG & OLUFSEN shop in Camana Bay, which is located on the Paseo next to Align, is relatively small, there are enough products there for customers to “come, see, touch,” says Cunningham, adding that some other BANG & OLUFSEN products are also available in its parent store, Audiophile, in Governors Square.