More than 250 agents from Christie’s International Real Estate network met for the invitation-only2018 Luxury Specialist Conference on Sept. 24 and 25 in New York.
In addition to education sessions, speakers discussed best practices to provide exceptional customer service in a highly competitive real estate market and provided insight into global real
Ruth Gustafsson, a sales executive with Provenance Properties Cayman Islands, attended the conference and participated on one of the panels.
“The key takeaway from the conference when it comes to providing exceptional service was the importance of being an expert in local real estate market knowledge,” said Ruth. “I was reminded of how important it is to work with our analytics team to remain current on local developments, market prices and available inventory. We have a dynamic market in Grand Cayman and buyers value realtors who are fully informed and can be a trusted advisor.”
Ruth said the conference speakers noted that photography and videos are more important than ever when it comes to selling real estate.
“This could not be more true than when selling in a fly-to market like ours,” she said. “We have many buyers who start their property search from offshore and they expect to see high-quality photos and videos when they view an online listing. Fortunately, we have a talented in-house team that provides staging, professional photography and virtual tours using Matterport equipment. It certainly makes my job easier, and our listings more attractive, to have these resources readily available in-house.”
Dart Real Estate VP of Marketing Sue Nickason also attended the conference. She said she found the presentation by Elliot Eisenberg, “the Bowtie Economist,” timely and relevant to the work of her team, which looks at internal market trends when planning its marketing programmes.
“Elliot reported that although the United States’ economy is still strong, growth in real estate sectors in many parts of the U.S. and across the globe are starting to slow down,” she said, adding that the slowdown is due to geopolitical uncertainty, rising mortgage rates, international trade renegotiations and a “buyer’s market” mentality in some markets facing oversupply.
“His message was essentially that we should expect at least another 18 months of positive market performance, but to be wary of the impact that fiscal policies could have on the economy longer term.”