When Sharron Eyres opened Le Visage, the luxury brand cosmetics and skincare boutique, in October, 2010, she wasn’t sure how well the business would do.
So she started small, moving into a tiny shop on Market Street in Camana Bay. The 517-square-foot space included a small storage area that also served as an office for Sharron and a kitchen for staff.
“We opened with just two brands,” Sharron says. “We had to space bags with tissue paper around the shop to make it look more full.”
Eight years later, the success of Le Visage caused another problem: There wasn’t enough room to put the ever-growing stock of products.
“We have new brands lined up to come in, but we couldn’t fit any more,” she says.
Just with the number of brands Le Visage has added since opening, the shop was becoming cramped, something Sharron — who got her start in the business working in cramped department stores — didn’t want when she opened, and doesn’t want now.
“I want something that is more interactive and has ambiance and a nice flow to move around in,” she says. “I want a boutique feel.”
So Le Visage has moved to a bigger space on the Paseo, next to West Indies Wine Company.
“Our old space served us very well for the time,” Sharron says. “But the new space doubles the size.”
In addition to giving customers a boutique ambiance, Le Visage needed to sell products people wanted to buy. Grand Cayman already had retailers selling high-end cosmetics brands, so Sharron decided to focus on luxury brands that Le Visage could sell exclusively. As she added recognisable brands like Elemis, her customer base started to grow.
Sharron and her small staff were also able to give the shop its own personality and style, one that she says isn’t really comparable to any other cosmetics shop on Grand Cayman.
“We offer a different kind of shopping experience, a different kind of feel, all centred around customer service.”
Moving to the larger space on the Paseo isn’t going to change Le Visage’s approach and it will only help improve the shopping experience, Sharron says.
“It’s modern with a hint of retro,” she says. “It will be a nicer experience to move around in.”
The larger space will also allow for more events in the shop. When brand representatives have visited Le Visage in the past, the events had to be small. In the new space, Le Visage has the room to host larger events, which can even use the outside patio area.
The move took place in the midst of the Christmas shopping season and allows Le Visage to display a large selection of Christmas gifts this year. It also allows Le Visage to take on some of the new well-known brands the old space couldn’t fit. To find out which brands they are, however, Sharron says customers will just have to stop by and see for themselves.