Digicel celebrates its 10-year anniversary in Camana Bay this month.
A lot has changed in the telecommunications industry over the past decade, especially in terms of the rapid advancements with mobile telephone technology.
However, many other parts of the business have changed, too, said, Digicel Cayman Limited CEO Raul Nicholson-Coe.
“Digicel is not just about telecoms anymore,” he said. “People now use their phones to do more than just make phone calls. They use them to transmit and receive data and for entertainment. We’ve had to evolve into an entertainment company as well so that we can meet customer demand. We have a mobile TV app that allows persons to view content where ever there are. We also have a music app d’Music with over 35 million songs that all our customers can get access to.”
As an indication of its evolution into an entertainment provider as well as a total communications company, Digicel signed on as a major corporate sponsor of KAABOO Cayman, which will present its inaugural “five senses” entertainment event that includes music, art, comedy, food and drink on Feb. 15-16, 2019.
“The KAABOO sponsorship is huge for us and we’ll be starting a six-month activation around KAABOO,” Nicholson-Coe said.Digicel’s move into the entertainment space is just beginning, Nicholson-Coe said.
“We’re going to look at providing content not only to mobile customers, but to others on the island as well,” he said, noting that Digicel already holds a subscription television licence in the Cayman Islands and has already rolled out similar services in several of the jurisdictions in which it operates. “It’s a natural progression for us.”
That diversification goes beyond Digicel’s entertainment offerings. It also offers a variety of business services such as IT security, dedicated internet access, cloud-based business solutions, telephone connectivity in remote offices and applications as a service.
“We want to be seen as your ICT (information and communication technology) consultant,” Nicholson-Coe said, adding that by providing these services, Digicel can reduce the barrier to entry for businesses.
“With Digicel, businesses don’t need to have a data centre, ICT engineers, or ICT security experts because we offer all of these services as part of managed services portfolio.”
The Cayman Islands remains a strong and sophisticated market for Digicel, Nicholson-Coe said, noting that the market here will continue to change to meet consumer demands as new technologies develop.
“Landlines are a thing of the past. You still need a landline to have an ASDL connection, but that’s not where the industry is going,” he said. “The future is wireless, not only in mobile, but high speed and broadband data services as well.”