The Advent season, the period of time leading up to Christmas, has been observed by Christian churches for more than two millennia. Advent calendars usually don’t follow the precise timeline of the Advent but instead count down the 24 days in December prior to Christmas. They have been around since the middle of the 19th century and have become one of the adored trappings of Christmas in many households.
This year, Books & Books will bring the Advent calendar to life with a competition that challenges children to think about reading and rewards them for their creative perception.
During the entire month of September, children ages six to 16 with a passion for reading will have the opportunity to enter the Books & Books Advent Calendar competition by identifying their favourite book and explaining why they love it.
“We cannot wait to see what books the children pick and learn why they’re passionate about their choice,” says Books & Books Manager Terry Cleaver. “That will help educate us as to what is being read on the island.”
In October, the competition entries will be collected from the in-store entry box and judged based on the children’s imaginative interpretation of why they chose the book as their favourite. Then over the last two weeks of November, two winners every day will be announced on the Z99 radio station until 24 winners are named.
During the competition period, the 16-foot Advent calendar will be positioned outside of Books & Books. Like typical Advent calendars, it will have 24 doors that can be opened, one for each of the competition winners. Then starting Dec. 1, one winner a day will come to Books & Books at 5:30 p.m. to open the door corresponding to that day and discover a Christmas gift just for them.
“This competition, launched during Literacy Month in September, celebrates Christmas, but it also celebrates children’s passion for reading,” says Cleaver.