When Books & Books opened in December 2007 as the first retail outlet in the Town Centre of Camana Bay, it quickly became a community hub for readers and writers alike. Since then, the store has evolved to offer an assortment of meaningful and unique collections of books, toys, gifts and games, signalling the need for a new identity.
On 8 March, Books & Books got that new identity when it became Next Chapter, complete with a new brand image.
Inspired by the eclectic personality of the space and its products, but also continuing to honour its deep-rooted connection to books, reading, and promoting literacy throughout the community, the Next Chapter brand is fresh and fun. The brand mark plays with the concept of puzzles, books and bookends, while the name itself acknowledges the shop's history and commitment to also remaining a bookstore.
Senior Operations Manager Simon Watson, who was an important voice during the process of choosing this new identity for Books & Books, said the store's evolution has been "a gradual and natural one, mainly dictated by our customers."
“We love that we are part of our customers’ stories during every chapter of their lives, be it preparing for pregnancy and the birth of a new baby, or a housewarming gift for someone’s new home," he said. "Every celebration is a new chapter in some way, and Next Chapter can help mark any special occasion with meaningful gifts."
Next Chapter will continue to stand by its “lowest price guarantee” that Books & Books customers have appreciated for many years.
“Value is incredibly important to us,” said store manager Patrick Swanick. "We devote considerable efforts to making sure that we can confidently say that our prices are the best in Cayman, so much so, that if you find the same item cheaper on island, we will refund the difference.”
Swanick said Next Chapter will continue to bring in products that customers want and appreciate.
“We are dedicated to investing our time sourcing unique items that will be cherished, as well as global bestsellers," he said.
Although the store has a new name and brand image, Books & Books gift cards will continue to be accepted and do not expire, and Next Chapter remains a member of the Polyn loyalty programme.
In addition, the store's hours will remain the same, those being Mondays through Fridays, 10 a.m. until 6 p.m., Saturdays 9 a.m. to 6 p.m., and Sundays 10 a.m. until 5 p.m.
This article originally appeared in the April 2021 print issue of Camana Bay Times.