By Alan Markoff
Big Daddy followed Coco the Clown, the long-time logo mascot of the Foster’s supermarket chain, into retirement when BlackBeard’s rebranded last month.
Big Daddy’s, which launched as a liquor store in 1982, and BlackBeard’s Beer Wine Spirits had both been operating under BlackBeard’s Trading Company, a subsidiary of Cayman Distributors. All eight of the retail stores under that trading company now operate under the name BlackBeard’s. In addition to a new logo, BlackBeard’s also has new brand vision — “Celebrate Your Moment” — that complements its more simplified and youthful look.
“It was time to give our beloved pirate a makeover and reinvigorate our stores,” said Matthew Bishop, CEO of Cayman Distributors. “The old black and red of BlackBeard’s and Big Daddy’s are being retired and we’re excited to introduce fresh colours that represent our islands, alongside a modern logo — a new look that will brighten up our stores without compromising our commitment to delivering quality at a reasonable price.”
The timing of the new branding occurred the same month as the opening of a BlackBeard’s new flagship retail location in Camana Bay, next to the new Foster’s supermarket. In addition to sporting the new logo, the location features a revamped and modern store design, complete with high-tech fixtures and fittings.
Head of Brand and Culture Suzi Culbert said the new store design comes from understanding that customers want more than just convenience when shopping for liquor.
“We know that our customers want a large selection of products to suit their taste and budget,” she said. “We are also aware that a stop into our stores is often preparation for a variety of celebrations. We commit to offering an in-store experience that honours the important part that we play in helping them celebrate their moment.”
The new 4,000-square-foot store also offers customers more choice with a wider assortment of beers, wines and spirits in an attractive environment that has a practical and shopable layout integrated within contemporary design.
In-store features include a walk-in cooler filled with cases of cold beers and cold wines and a wine tasting station that will spotlight new products for customers to sample and purchase.
“We’re incredibly proud and excited to finally open our flagship store, which has taken a few years to plan, design and build,” said Bishop. “I hope that the space will offer a fun and truly unique shopping experience for our loyal customers.”
The new store will be open Monday through Saturday from 10 a.m. to 10 p.m. through to the end of December. From January, the shop will close at 9 p.m. Monday through Thursday, but staying open until 10 p.m. on Fridays and Saturdays. On Sundays the hours will be 1 to 7 p.m.
This article originally appeared in the December 2019 print edition of Camana Bay Times with the headline “Blackbeard’s rebrands and opens new flagship store.”
About the author
Alan Markoff has worked with Dart as the editor for Camana Bay Times for three years and has been writing professionally since 1997. Born and raised in Cleveland, Ohio, Alan graduated from the State University of New York at Albany with a degree in English, and first moved to the Cayman Islands in 1982. He has 16 years of experience in the real estate industry and previously worked as a journalist for Cayman Compass before joining Dart to relaunch the Camana Bay Times monthly newspaper. An avid baseball fan, Alan loves travelling but also schedules trips back home around catching a summer game or two with his home team, Cleveland Indians. He is a movie buff who spends many an evening catching a film at Camana Bay Cinema. It was at one of these movies that he met his wife, Lynn!